Senior Product Designer · B2B · FinTech · AI
Designing
clarity
for complexity.
I'm Sundus Umaid, a Senior Product Designer at Booking.com. I design high-stakes financial products and operational tools used by global partners and internal teams.
Selected work / 01
Transforming back-office FinTech tooling for maximum operational efficiency.
Transforming the mobile financial experience for accommodation partners.
Simplifying complex reconciliation for high-volume enterprise partners.
Designing a CMS for live sports streaming.
Developing a scalable design system for multi-platform experiences.
About / 02
I turn complicated products into experiences that feel clear, useful and human.
Outside designI love playing games, taking long walks in the forest, and sharing a good laugh with my husband and 11-year-old son.
What keeps me goingCuriosity, small everyday moments, and those satisfying conversations where a difficult problem finally turns into a strong consensus.